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A term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends.
Fast Fashion (Includes)
The process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound than they really are!
Here’s a classic greenwashing example:
Many of you must be aware of H&M’s Green Garment Collection Program. For those of you who are not, H&M runs a cloth collection program, where you give them a bag full of discarded, old clothes and they claim to recycle it.
Well, the problem doesn’t lie in H&M’s classic reuse, recycle approach, but the fact that fast-fashion brands are themselves a part of the problem.
You drop a bag of old clothes at your nearest store, get a coupon, shop some more and now you have more clothes and the cycle goes on and on and on. There is no end.
An article or product made skilfully by hand.
Also known as the labour of love by the ‘hands that make’.
The application of better solutions that meet new requirements, unarticulated needs, or existing market needs.
Innovation (in sustainability) is the need of the hour.
Innovate. Create. Sustain.
To be continued...